About us

In 1987, the Stringer family took the helm of Reef, infusing the business with a shared vision of growth, family values, and a deep love for the ocean. Through decades of dedication and hard work, they have transformed Reef into one of the most trusted and universally recognized water sports brands in South Africa. Today, we remain proudly family-owned and operated, ensuring that every product we make carries our family stamp of approval.

While our roots are firmly stitched into high-performance wetsuits, our passion for innovation has driven us to expand. Today, Reef is a complete ocean-lifestyle brand. We proudly develop and curate a comprehensive range of gear, including:

• Surfing & Bodyboarding Essentials: High-quality accessories built for performance.
• Diving Gear: Reliable wetsuits and equipment designed for all underwater exploration.
• Apparel & Lifestyle Goods: Clothing and accessories that look great on the sand and on the streets.

Reef is proud to stand alongside and support incredible organizations making a difference in South Africa:

• Surfing South Africa: Nurturing the next generation of local surfing talent.
• NSRI (National Sea Rescue Institute): Supporting the brave volunteers who keep our waters safe.
• Two Oceans Aquarium: Championing marine education and ocean conservation.
• Waves For Change: Empowering youth through the healing power of surf therapy.
• The 9Miles Project: Uplifting at-risk youth in marginalized coastal communities through surfing and holistic development.

When you choose Reef, you aren't just buying gear, you are becoming a part of a 50-year legacy dedicated to the ocean.